How Google Rigs Search and Hurts Consumers | Liberty Blitzkrieg

Don't Be Evil and Dr. Evil

I’m sure all of you heard about the $2.7 billion fine imposed by the EU on Google as a result of its anti-competitive behavior, but not many of you probably know exactly what the search giant did to earn it. To shine some light on the topic, let’s take a look at a few excerpts from a recent article written by Silicon Valley antitrust lawyer Gary Reback.

Below are some choice excerpts from the piece, You Should Be Outraged at Google’s Anti-Competitive Behavior:

Before 2007, if a user searched for a product on Google, other sites listing prices for that product would appear among the general search results, ranked in the order of their quality to users. These “comparison shopping sites” were designed to identify merchants with the lowest prices. The more accurate and comprehensive their results, the higher they were ranked and the more traffic they generated.

But the more successful that comparison shopping sites became, the more they threatened Google’s business plan. Google makes money by selling ads placed next to its free search results, and merchants could not be expected to bid for ad placement if the listings in comparison shopping sites on the same search undercut their prices.

To address this, Google developed a cunning plan, the first phase of which was documented in a report by the FTC. Portions of the report were published by the Wall Street Journal more than two years ago.

Quoting internal Google documents and emails, the report shows that the company created a list of rival comparison shopping sites that it would artificially lower in the general search results, even though tests showed that Google users “liked the quality of the [rival] sites” and gave negative feedback on the proposed changes.

Google reworked its search algorithm at least four times, the documents show, and altered its established rating criteria before the proposed changes received “slightly positive” user feedback. Internal Google documents predicted that the proposed changes would reduce rivals’ user traffic up to 20 percent and subsequently reported producing the desired results once the changes were implemented.

At the same time, Google started putting the results from its own comparison shopping service at the top of search results. After these changes, the only source of low-price information readily available on Google’s search platform came from Google’s own comparison shopping service, known at the time as Google Product Search, which listed the lowest prices for products in its database at no charge to merchants. 

Google’s conduct certainly hurt its rivals, particularly after a second round of search-listing demotions documented by the European Union. Many companies have been forced to lay off all of their employees and even shut down operations.

Read More: libertyblitzkrieg.com/2017/07/07/how-google-rigs-search-and-hurts-consumers/

Europe: “The Era of Liberal Babble”

Europe, so many years after the Cold War, is ideologically divided into a new East and a West. This time, the schism is over multiculturalism. What Hungarian Prime Minister Viktor Orbán has termed “liberal babble” continues to govern Western Europe’s response to the challenges that migration and Islamic terrorism have brought, especially to personal security.

The Western European establishment considers arming oneself against terrorists, rapists and other ill-wishers outlandish, even in the face of the inability of Europe’s security establishments to prevent mass terrorist atrocities, such as those that took place in Paris at the Bataclan Theater or the July14 truck-ramming in Nice.

The European Union’s reaction to terror has been to make Europe’s already restrictive gun laws even more restrictive. The problem is that this restrictiveness contradicts the EU’s own reports: these show that homicides committed in Europe are mainly committed with illegal firearms.

In Eastern Europe, on the other hand, it is still normal to want to defend yourself. Last summer, Czech President Milos Zeman even encouraged citizens to arm themselves against Islamic terrorism. “I really think that citizens should arm themselves against terrorists. And I honestly admit that I changed my mind, because previously I was against [citizens] having too many weapons. After these attacks, I don’t think so”.

Since the president’s remarks, the Czech Interior Minister, Milan Chovanec, has proposed extending the use of arms in the event of a terrorist attack. He explained that despite strict security measures, it is not always possible for the police to guarantee a fast and effective intervention. Fast action from a member of the public could prevent the loss of many lives.

Such reasoning, often seen as laughable in Western Europe, reflects an understanding of the fear that has become a recurring theme on the continent. In Germany, a recent poll showed that two out of three Germans are afraid of becoming the victim of a terrorist attack and 10% perceive an “acute threat” to their safety. Among women, the figures were even higher. 74% responded that they sometimes feel unsafe in crowded places, and 9% said they felt permanently threatened and scared.

Western European leaders, on the other hand, pretend not to understand this fear. In 2015, German Chancellor Angela Merkel was asked how Europe could be protected against Islamization. Merkel, who does not move without her own personal security team consisting of 15-20 armed bodyguards around her, working in shifts, answered: “Fear is not a good adviser. It is better that we should have the courage once again to deal more strongly with our own Christian roots.” In December, she told members of the Christian Democratic Union (CDU), who were asking how to reassure the public about integrating migrants, “This could also broaden your horizons.” (This is the same Merkel, who in 2010 said that multiculturalism had “utterly failed”).

Read More: www.gatestoneinstitute.org/10014/europe-the-era-of-liberal-babble